Fazlani Foods

We are very pleased with the creative efforts of the Cartmell Design team in developing the brand image, packaging and labelling of our products. We have an established relationship with Nick and his team and find them thoroughly reliant and efficient. We rely on their knowledge and expertise, particularly when it comes to making marketing decisions.

 

Mr Iqbal Fazlani

Managing Director

Fazlani Foods

 

Fazlani Foods is a Mumbai-based Indian producer of ready-to-eat vegetable and seafood curries, rice, pickles, chutneys, cooking pastes and sweets. Part of the Sopariwalla Group, which is one of India’s foremost spice exporters and Agro companies, the Fazlani Foods brand focuses on ready to eat meals and convenience.

 

Fazlani Foods wanted an instantly recognisable brand, one that would become a trusted and reliable source. Our team played a key role in designing the packaging, branding and logo of the entire Fazlani product range and we continue to manage regular online promotions and Facebook marketing campaigns. We were also involved in the initial product analysis phase, as well as sensory reporting and product photography. Fazlani Foods is a regular exhibitor at all major international food shows. We have been involved in setting up these exhibitions and producing the necessary artwork and signage for the stands.

 

Our extensive understanding of labelling legislation allowed for translation and compliance of the nutritional information. This enabled Fazlani Foods to market their products in multiple countries across the EU and in Russia.  Further expansion of the brand has seen a recent launch in North America, placing Fazlani Foods firmly in the global market.

 

Our Project Involvement

 

Copywriting

Product Photography

Video Production

Exhibitions

Point of Sale Materials

Website & Social Media

Public Relations

Recipe Development

Brand Identity

Product Packaging

Labelling Legislation

Advertising Campaigns

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