Food marketing encompasses many things. It is about finding the right customers for your products and promoting them in an appropriate way. It is about where to sell your products and how much to charge. You want to develop and grow your brand and create excitement around it, establishing a need. It is equally important to know who your customers are and how best to engage with them.
We understand that no two products are the same. We work with companies from a variety of industries, in particular FMCG companies from the food and beverage sector. Our work has helped establish many recognisable international brands. What we can do for you:
Distribution & Product Placement -
We will help you to find the right retailers for your product and ensure prominent positioning in store.
Video Production -
As part of our on-line marketing services, we can produce professional video clips for social media use or promotion via other means.
Recipe Creation & Photography -
Our Home Economist is able to produce a range of recipes to help promote your food products on social media channels, on-line or in print.
Sensory Evaluation &
Qualitative Research -
We can help you ensure you have a market-ready product by organising sensory testing and market research, prior to launch.
Labelling Compliance -
We offer guidance on labelling legislation both nationally and internationally, plus nutritional analysis and claims.
Ultimately, our aim is to help you increase your market share, drive sales and establish a strong market presence. Through our full service agency, we can offer you a variety of services that range from concept creation, to brand identity, marketing and PR. Our clients value the personal service we offer and repeatedly rely on our expertise.
We work with talented Photographers and Food Stylists
Do you need information on food trends or taste analysis?
Food packaging labelling rules differ worldwide. We can help.
Distribution & Product Placement
If you are thinking of launching your product(s) in the UK, we can help you find a suitable distribution channel. We can also assist with negotiating prominent listings for your products with UK distributors and retailers.
Utilising the web to include a visual element to your social media and marketing campaigns is an important part of the marketing process. Using channels like YouTube to demonstrate your product will not only increase engagement with your customer, it can add value to your brand. We can produce video material for you, for adding to your social media sites and promoting your products.
Recipe Creation & Photography
Our experienced Home Economist can create a range of exciting recipes for your food product. Creating recipes is a sure fire way to turn on the senses and encourage consumers to try out your brand. Using our internationally recognised, professional food stylists and photographers will also provide stunning visual materials of the recipes we create. Display these on your packaging, social media sites, your website/blog or in magazines. Bring your product to life and create a buzz around it.
Food Sensory Reporting
We offer a complete service for evaluating your product. Sensory evaluation can provide early insight during the development phase. It allows you to measure your products’ characteristics against set benchmarks. This includes shelf life studies.
Qualitative research involves using focus groups to give early consumer insight. It is a useful tool to help measure consumer reaction to a variety of factors. This includes taste, packaging and price, as well as finding the right target market.
International Food & Labelling Legislation
How you present and label food product ingredients can vary from country to country. Government guidelines and legislation can differ, in terms of health claims and declarations, for example. What consumers expect to see on a label can also differ from country to country, regardless of whether it is a legal requirement. We are here to guide you through all the necessary legalities of food labelling, wherever you choose to market your product.
As part of our service, we offer:
In addition, we can ensure accurate translation of the information on your packaging, including the correct country-specific terminology.
Advice on nutrition and health claims
Guidance on use of genetically modified foods or ingredients, food additives, flavourings and supplements
Food safety and hygiene management
Full nutritional analysis and labelling
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Food Marketing Services, Food Labelling
Tel: 01795 521732
Mobile: 07525 031836