Cartmell Design understood our need to rejuvenate our brand as we continue to grow and expand our business. We are a forward-thinking company and are ever conscious of the need to, not only listen to our customers, but keep our brand fresh and up to date.
Shan Foods is a globally recognisable food brand and a household brand name to millions worldwide. The products are readily available in UK, particularly in Asian Food shops. The range includes spice collections (in both dried and paste form); ready to eat meals, accompaniments and rices. Specially blended spices come packaged in meal-kit form, with instructions for creating a specific Indian or Oriental dish.
After flying out to Karachi to meet personally with Shan Foods executives, Cartmell Design initiated a full rebrand of the existing range. This included re-designing the packaging of the products and a revamp of the existing logo. This extensive project involved a large number of products, with different types of packaging and materials. We worked with sustainable materials to provide a functional, yet appealing solution.
We designed visual and attractive labelling for the products and used custom illustrations of the ingredients on the packaging throughout the whole range. By adding this artistic detail to the design, this allowed the brand to stand out from the crowd.
Watch the Re-launch Video
Recipe & Seasoning packaging. Each category has different colour
Watch the USA Ready to Eat Range TV Commercial
Jar labels for pastes, pickles and chutney product ranges.
Recipe Mix Boxes - Various Ranges
Shan Himalayan Basmati Rice Bags
Shan Arabian Recipe Range
Shan Spice Range
Shan Back of Pack Presentation
Shan Oriental Recipe Mix Range
Shan Ready to Eat Microwave Tray Meals
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