Taste of Rice

Our Taste of Rice brand has been a huge success. Nick and his team took the time to understand what we are about and what we want to achieve. They were able to take our story and turn it in to a successful marketing campaign and as a result, our brand is now a trusted household name.


Mr Manish Sharma

Brand Manager
Taste of Rice USA

Taste of Rice is a subsidiary of the Foods Pacific Group. Products include a range of partially cooked rice dishes, in various flavours, to complement an ethnic meal. They are available in USA, New Zealand and South Africa.


Cartmell Design worked with Taste of Rice to develop their brand. The brand places a strong emphasis on quality and convenience, along with affordability. Only the finest quality ingredients go in to the products and skilled chefs create dishes prepared without the use of any artificial additives or preservatives. Customers can expect quality ‘home cooked’ style rice, but with the added convenience of not having to prepare it for themselves.


Initially we changed the packaging from microwavable flexible pouches, to rigid microwavable trays. This gives the advantage of optimum vertical shelf stacking and increased visibility of the product. It also allows customers to see the high quality of the product through the clear cellophane lids. We then designed the logo for the brand, incorporating this into the product packaging sleeves. Our creative team of designers and photographers worked together to produce visual, standout labelling, to highlight the brand as a premium product.


Our on-line marketing team created the Taste of Rice website. It includes details of the products, along with instructions for preparation, nutritional and ingredient information and allergy advice. The website also includes recipe suggestions for making the perfect ethnic meal and customers also have the option to buy online. We continue to market the Taste of Rice brand through advertising and on-line social media campaigns.

Our Project Involvement



Product Photography

Video Production


Point of Sale Materials

Website & Social Media

Public Relations

Recipe Development

Brand Identity

Product Packaging

Labelling Legislation

Advertising Campaigns



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