Taste of India

Nick’s understanding of our business and the food industry has helped us grow our brands and establish an international presence. Their marketing and PR expertise has helped promote our products worldwide, enabling them to become a known and trusted brand. The unique packaging and positioning of our products has won us awards and international recognition.

 

Mr Poonawalla

International Marketing Manager,
Taste of India Foods

 

Taste of India Point of Sale
Display Unit

Our Project Involvement

 

Taste of India Foods is a manufacturer of Indian food products, including simmer sauces, Dhal, spice pastes, rice and curry ready meals and vegetarian dishes. The company exports their products worldwide.

 

We work closely with Taste of India Foods, having been involved in the evolution of this brand. We initially set up nutritional testing and sensory analysis of the products. From there, we carried out extensive branding and advertising. We also established an online presence, through social media. Our work with Taste of India Foods led to recognition for their Butter Chicken Simmer Sauce in the 2014 iTQi awards in Brussels. This award, judged by Michelin starred chefs, recognises quality and taste.

 

We continue to be involved by managing public relations campaign for the products, in particular for launching the brand in the UK. As an agent for Taste of India Foods, we have been able to find a major distributor for the products. We also work with our Home Economist to produce recipes using the products. We promote these via the website and social media channels.

 

Copywriting

Product Photography

Video Production

Exhibitions

Point of Sale Materials

Website & Social Media

Public Relations

Recipe Development

Brand Identity

Product Packaging

Labelling Legislation

Advertising Campaigns

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